Rogers and Fido doing wrong by consumers by not allowing iPhone 4 pre-orders

Rogers and Fido doing wrong by consumers by not allowing iPhone 4 pre-orders

This is some ridiculousness right here. The iPhone 4 comes out this Friday on both Rogers and Fido (Rogers owns Fido for those still in the dark) and for some unknown reason, neither company are allowing or announcing pre-orders and judging by the fact that we’re a mere 3 days from the iPhone 4 being released in Canada, my money is on the fact that they’re not going to bother to do anything about setting that up.

As a consumer, I’m very much of the belief that if you make things simple, they’ll work. Now regardless of whether you take pre-orders on the phone or not, avid fans of the phone will queue up for it on Friday so they can have it first. The issue is, and this mainly relates to myself, that if I don’t know I’ll get my iPhone 4 in a 32gb size for the right price, I’m not getting in a fucking line. All Rogers are managing to do by not setting up pre-orders is ensure people like myself not going down on Friday (I don’t particularly want a photo of me in a line up on the front of the Metro or 24) to purchase a phone then and there, but to call and find out and wait longer.

Nice one. So now you have people like myself and my friends chanting how the corporate identity you try to look after is actually ridiculous and poor at planning their pitch and business efficiently with regards to keeping their customers happy.

Rogers and Fido, glad you have the iPhone 4. I’m hoping your competitors sell more of them.

And just in case they change this tomorrow and allow pre-orders (such as you’d assume given that as of last month both sites had people sign up for mailing lists for more information… information that never came), this was the case as of 9:18pm on July 27th