How Apple and Rogers disappointed the masses with the iPhone in Canada’s launch

How Rogers disappointed the masses with the iPhone in Canada’s launch

As with any other day, you expect that companies and corporations are intelligent enough and plan well enough to keep their supply up with the demand of customers. Yes, of course we understand the marketing ideas behind keeping people waiting, wanting and anticipating a product. But come on, we’ve waited since the initial announcement, and the phone, like previous iPhones, has come out in Canada after the US, UK etc.

This morning I woke up at 8, not too early, I wasn’t planning on being seen as an Apple fanboy or anything. I mean I wanted the phone, but I wasn’t willing to line up for hours. At around 9 I set off, I took the bus and looked outside a closed Rogers store. No customers. I saw the next Rogers store, maybe 30 people outside (bear in mind this was a large phone store) and then I stopped outside Futureshop where a handful waited.

A Futureshop employee came out of the store and started running down the line, apparently they had ample amounts of iPhone 4′s for Bell and Telus customers, but only 5 for Rogers customers. Nice one.

In contrast the Apple store in the Pacific Centre mall seemed well enough stocked. The line up outside continued for the entire mall, out the door and down Granville street. If only I’d put my faith in Apple and not Rogers.