This is some ridiculousness right here. The iPhone 4 comes out this Friday on both Rogers and Fido (Rogers owns Fido for those still in the dark) and for some unknown reason, neither company are allowing or announcing pre-orders and judging by the fact that we’re a mere 3 days from the iPhone 4 being released in Canada, my money is on the fact that they’re not going to bother to do anything about setting that up.

As a consumer, I’m very much of the belief that if you make things simple, they’ll work. Now regardless of whether you take pre-orders on the phone or not, avid fans of the phone will queue up for it on Friday so they can have it first. The issue is, and this mainly relates to myself, that if I don’t know I’ll get my iPhone 4 in a 32gb size for the right price, I’m not getting in a fucking line. All Rogers are managing to do by not setting up pre-orders is ensure people like myself not going down on Friday (I don’t particularly want a photo of me in a line up on the front of the Metro or 24) to purchase a phone then and there, but to call and find out and wait longer.

Nice one. So now you have people like myself and my friends chanting how the corporate identity you try to look after is actually ridiculous and poor at planning their pitch and business efficiently with regards to keeping their customers happy.

Rogers and Fido, glad you have the iPhone 4. I’m hoping your competitors sell more of them.

And just in case they change this tomorrow and allow pre-orders (such as you’d assume given that as of last month both sites had people sign up for mailing lists for more information… information that never came), this was the case as of 9:18pm on July 27th

My friend, lets call her Miss Cruz, informed me about Air BnB, a site which acts as an agent for people with rooms to rent in their homes. It’s often comparable in price to a hostel (and depending on the area maybe some hotels), but offers the comforts of a home like environment and from the hostel perspective, more security.

I’ve yet to actually try out the service myself, but I intend to the next time I travel. Which, I’m hoping, should be within the next couple of months.

For more information go to their official site: http://www.airbnb.com/

Kanye West – “Last Call”

Last year shoppin my demo, I was tryin’ to shine
Every motherfucker told me that I couldn’t rhyme
Now I could let these dream killers kill my self-esteem
Or use my arrogance as the steam to power my dreams
I use it as my gas, so they say that I’m gassed
But without it I’d be last, so I ought to laugh

1. The Name

What’s the company name, what can you interpret from that name? Really examine the words, the abbreviation, the acronym and try to envision which images or fonts could help put forth that idea.

2. The Company’s or Project’s Aim

What does the company do? What is it trying to do? Could the imagery for the logo revolve more around the company’s aim than their name?

3. Font emphasized logos

Do you want your company to revolve around the logo for it’s branding, or it’s name in an appropriate font? What is it that you’re trying to achieve?

Try to focus on all these aspects and design at length. Eventually, with luck, you’ll come across something that triggers further thoughts and inspiration that you can then build off of to form your own logo.

Failing that, or if you have a budget for logo creation you could hire MVRemix Media to create your logo and branding. For more information on their endeavours, click the link.